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The Programme: Innovation is the process of translating an idea or invention into goods or services that create value or for which customers will pay. It can be viewed as the application of better solutions to meet new requirements, non-articulated needs, or even fulfilling existing market needs. A 2-day executive education program developed by the Silicon Valley based consulting practice, IDEO, and further refined by the Stanford University’s Design School.
Programme Outcome:
• Understand the experience of the user/customer from who they are designing for.
• Transform ideas into physical form and in the process, learn and develop more empathy and understanding of the user’s/ customer’s needs.
• Overcoming obstacles in implementing Design Thinking processes inside your companies.
• Understand why commercialisation of innovations fail to succeed in the marketplace.
• Get insights into the range of options to use the intellectual property rights to generates revenues.
